Retail Tracking – Proper in-store product tracking in Africa starts with Frontline Market Research

retail tracking

Retail Tracking Services, also known as Retail Audits, is crucial for businesses who want to track their performance in the market environment versus their competitors, measure brand and product successes and identify opportunities and threats. From these critical market insights businesses then develop strategies and offerings that grow sales volume, margins, and see customers returning … Read moreRetail Tracking – Proper in-store product tracking in Africa starts with Frontline Market Research

Why are digital citations so important?

Google SEO digital citations importance online business listing

In short, without citations your business’s Google Business Listing will not rank on a Google search result. The vast majority of people today use the Google search function to find businesses they need in their area.  In fact it is fair to say that over 60% of new business opportunities are acquired as a result … Read moreWhy are digital citations so important?